Taste of IP in China: Protecting IP from Vineyard to Bottle

Join HKIAC in our second wine event with a fictitious story of a successful Chinese wine seller who becomes the target of acquisition by a multinational company.
We will examine issues relating to the protection of trademarks and online infringements concerning the use of a domain name in China, particularly in relation to the new trademark law in China and the new generic top-level domains. Licensing agreements, as a route to expanding a brand in Asia, will be discussed in addition to various strategies aimed to pre-empt disputes. An explanation of how arbitration fits into an IP context will also be provided and we will analyse when arbitration is the favoured form of dispute resolution.